The world’s most expensive lemon: the economics of an etrog

Sukkot (ie the Festival of Booths) is coming up and the mad rush for a set of seemingly arbitrary plant cuttings and citrons begins.

Down the street from where Noemie and I live, the sidewalk has become a strange parody of an open market, but only selling four items.  After perusing up and down Pico boulevard and checking with each of the young men (ranging from 8 years old to about 18), I decided to purchase a set of  the “four species” (palm, myrtle, willow, and citron/etrog) from young men raising money for their school.  They are pictured above.  Selling the four species on the street is often a way young men and boys make a few extra dollars or raise money for charity.

As I walked back towards home, an older Vietnam veteran who makes his home on Pico boulevard called out to me.  Usually his request is for money, but today it was “HEY, WHATS THAT LEMON THING?  EVERYONE IS GOING CRAZY FOR THOSE THINGS, WHAT IS IT?”

I explained about Sukkot, the Booth Festival, but then had to explain about why we had these four odd species of plant.  “The festival of booths, from the bible,” I began, “includes a ritual where we waive these species around as a form of prayer.”  He seemed satisfied by my explanation, but I did not explain the economics of why the citron (etrog) is so expensive.  So expensive in fact, that if you buy one you get the other three species for free.  This year they started around $30 and can go up to hundreds of dollars.

While the other three species are easy to find at any florist, the citron has special requirements.  The Torah states that one must “take for yourself the fruit of a beautiful trees” for the Sukkot.  Archaeological references directly linking the fruit mentioned to the citron/etrog in Jewish practice go back at least as far as the Second Temple period (ending in 70 CE).  It was widely cultivated in the area around what is now the State of Israel.

Why is it so expensive?  The fruit has to come from a citron tree with a proper pedigree.  Citrons/etrogs are hard to grow and it is must easier to graft a citron tree to a lemon tree.  Unfortunately, grafting an etrog tree makes the fruit invalid for use in the Sukkot ritual.  Not only must the tree not be grafted, but it cannot be grown from the seeds of a tree that has been grafted.  This requirement goes back to the tree’s grand parents, great grand parents, etc, ad infinitum.  As with all things in the kosher world, an etrog with a proper pedigree (in a sealed box) gets a hefty markup.

Etrogs from Israel are often more desirable than those from North Africa (or more recently, California).  That’s right, etrogs are now grown in California, and the farmers are surprisingly not Jewish:

http://www.tabletmag.com/jewish-life-and-religion/80571/etrog-man

However, etrogs from Israel must be grown on farms that respect the Sabbatical year (allowing the land to be fallow every seventh year) in order to be acceptable.  Israeli farms do not sit empty every seventh year, but are ritually sold to non-Jewish “owners.”  This practice of course, means that there is another markup on the fruit to ensure that the correct rabbinic supervisory body has overseen the sale.  This is our etrog for 2015, purchased earlier today:

unnamed (2)

Notice the sticker that certifies rabbinic supervision (and held the box closed to prevent tampering).  It states the etrog is deemed fit for use by Rabbi Mordechai Gross, Shlita.  Shlita by the way, is an honorific for a rabbi meaning: Sh’yechiei l’orech yomim tovim amen (may he have long and good days/a long good life).  The tendency to use charedi (ultra-Orthodox) kosher certification is theoretically to allow for a maximum market for one’s product.  It also means that Rabbi Mordechai Gross gets paid.

Additionally, the fruit comes in several varieties.  Some have a small knob on the end known as a “pitom.”  It is part of the fruit that usually falls off during growing, but if the fruit is grown under gentle conditions it can stay on.  If the etrog is the type with a pitom, and the pitom falls off before harvest or during transit, the fruit becomes worthless.  If however, the variety of etrog naturally grows without a pitom, then it is valid for use during the Sukkot ritual.    Fruits with pitoms are considered more beautiful and thus more desirable, and thus more expensive.

There has been a craze around exceedingly beautiful etrogs based on the idea that the more beautiful the fruit, the more pleasing it is to God.  The concept is known as “hidur mitzvah,” or beatification of the [performance of the] Commandment.  Since the fruit must be “the fruit of a beautiful tree” (pri etz hadar), many believe the fruit must be beautiful as well.  Thus one may see above several men closely examining etrogs for flaws and attempting to find the most beautiful ones.  The more beautiful the fruit is, the more expensive it is.  For a whole movie on the topic of beautiful but overpriced etrogs:

maxresdefault

http://www.imdb.com/title/tt0426155/

In the film, a Chassidic family decides to spend a small fortune to buy the most beautiful etrog of the year.

To put all this price inflation in context:

110967.003

This fruit is a fingered-citron, also known as a Buddhas hand.  While slightly more expensive than a lemon, it does not approach the price-point of an etrog.  It is completely worthless for the rituals of Sukkot, even though it is nearly identical to an etrog genetically.  Rather than a single bulb, it splits into many small “fingers.”

As with any supply and demand issue (especially kosher items with limited supply), the prices climb.  Last year, Noemie and I waited until right before Sukkot began to buy the four species, and thus ended up paying $60 for the least expensive set available.  Of course, like pumpkins the fruits are much more expensive leading up to a holiday.  After the holiday they are virtually worthless.

Welcome to an extremely strange niche market.  Chag somayach.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s